Work Experience

UX Designer, LendingTree
January 2019 - December 2022

• Sole designer on ValuePenguin subsidiary; delivered 15 robust insurance and credit card features over 3 years, contributing to 115% user growth

• With increased competition in the credit cards space, spearheaded and tested a credit card product redesign, resulting in a 42% increase in leads

• Analyzed user click data and implemented opportunities on core credit card pages, resulting in 20% bounce rate improvement and 7% increase in credit card leads

• Analyzed user click data and implemented opportunities on core insurance pages, resulting in 41% increase in insurance users and 9% bounce rate improvement 

• Listened to the team’s pain points and delivered 20+ internal features to simplify the their workflow, resulting in improved efficiency and reduced user errors

• Managed user and A/B testing to identify user pain points, influencing the execution and strategy of future projects

UX Designer, ValuePenguin
December 2016 - January 2019

• Sole designer for a consumer services startup educating consumers on financial matters from credit cards, insurance, loans, to investing

• Designed and delivered 7 new product marketplaces, leading to 30% user growth

• Redesigned the credit card marketplace, resulting in increasing credit card leads by 57%, contributing to $4M in revenue

• Improved brand recognition by redesigning the website, making valuepenguin.com one of the Top 5 personal finance websites in the U.S.

• The company was acquired by LendingTree for $105 million in January 2019

Freelance Designer, ValuePenguin
November 2015 - December 2016

• Worked with the founders to launch the health insurance and small business loans marketplaces to reach the goal of 1M monthly site wide users 

• Designed timely infographics to support the PR team’s link building goals with major media sites, leading to increased brand recognition 

• Designed the website UI to improve usability through responsive design and by making accessibility a key result

• Built out the ValuePenguin brand identity by designing icons, sourcing photography, designing ads, and enforcing consistency

Freelance Designer, Ceros
January 2016 - December 2016

• Designed interactive content in their Studio product for prospective clients like American Express, Bloomberg, FitBit, GE, HP, United Airlines, and Vitamix to reach sales goals

Senior Designer, spoon+fork
March 2007 - September 2015

• Spearheaded daily design in a small but mighty and prolific design agency

• Collaborated with entrepreneurs in launching new products by creating logos, packaging, social media assets, motion graphics, and front end web design

• Refreshed established brands by defining effective brand strategy to build customer loyalty

• In 2013, was named in Graphic Design USA’s “People To Watch” list 

Freelance Designer, Pulse Foods, Inc.
September 2012 - January 2018

• Created logo and cost efficient packaging for this New York-based health food brand

• Designed signage for in-store demos and food shows, sales and marketing materials, and packaging

• Managed website

Freelance Designer, Mile High Run Club
September - December 2014

• Created corporate reports for investors and branded pieces for their flagship location in Noho, NYC

Freelance Designer, 826 Boston
March 2011 - November 2014

• Designed books written by students in their after school writing and tutoring program

Freelance Designer, Martha Stewart Living Omnimedia
March 2007

• Assisted in the design of the 2006 Annual Report

• Created reports for board meetings

• Designed advertisements and invitations for in-house events

Freelance Junior Designer, Element Design
September 2006 - January 2007

• Applied corporate rebranding elements into product notes, white papers, and signage

• Assembled an employee brand kit with a calendar, pitch card, corporate overview, and brand framework

• Oversaw production of the 2007 Adobe Sales Conference program, 2007 VMware Revolution Conference program, and WindRiver holiday card

• Clients: Adobe Systems, Wind River, VMware, Genentech

Design Assistant, Coy Design
June 2005 - September 2006

John Coy’s clients range from artist studios to premier shopping centers in the Los Angeles area.

• Designed Laguna College of Art & Design’s 06 - 07 school catalog

• Designed the Renée and Henry Segerstrom Concert Hall Inagural Concerts program

• Designed print materials for Gemini G.E.L. installation of photographs and typography shown at The New Yorker’s pARTy young art patrons in the Los Angeles area

• Clients: Laguna College of Art & Design, Gemini G.E.L., KCRW, Orange County Performing Arts Center, the Segerstrom Family, South Coast Plaza Shopping Center

Graphic Design Intern, Brandstorm
April 2005 - June 2005

BrandStorm is an organic food distributor with prominent products sold in Whole Foods and Williams-Sonoma.

• Created identity systems and packaging for three products.

• Monitored and updated the company of FDA regulation changes

• Projects: Himalania Organic Goji Berry packaging, Sweetology identity and packaging, Terramazon logo and packaging, BrandStorm, Inc. website